Hybrid vs Traditional models on customer experience : an application to the Portuguese Real Estate Market

Technology is impacting industries all over the world and the real estate industry is no exception. This thesis aims to analyze the traditional model of real estate and the new emerging methods where several tasks are performed online (reducing the human contact) and understand the current customer...

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Detalhes bibliográficos
Autor principal: Gonçalves, Marta de Sousa (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Real estate
Generation X
Generation Y
Millennials
Customer experience
Technology
Online businesses
Mercado imobiliário
Geração Y
Experiência do consumidor
Tecnologia
Negócios online
Geração X
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/25503
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/25503

Texto Completo

http://hdl.handle.net/10400.14/25503

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