Understanding tourist recommendation through destination image: a chaid analysis
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists’ revisit, other factors contribute to tourists’ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are consi...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2011
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582011000100004 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582011000100004 |