A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework
Through various online activities, individuals produce large amounts of data that are collected by companies for the purpose of providing users with personalized communication. In the light of this mass collection of personal data, the transparency and control paradigm for personalized communication...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://doi.org/10.17645/mac.v9i4.4054 |
| Country: | Portugal |
| Oai: | oai:ojs.cogitatiopress.com:article/4054 |