Strategic Insights Towards Profitability in E-commerce, An analysis of the role of Marketing and Operations in balancing revenue and costs

Bibliographic Details
Main Author: Ana Catarina Pires Pinto (author)
Format: doctoralThesis
Language:eng
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10216/135903
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/135903
Description
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