The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal
Over the last few decades, private labels have grown and become an important competitive force on the marketplace. The general consumer of fast-moving consumer goods has changed his shopping habits and, now worries more about what he buys for the supply of his household. The economic crisis and the...
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| Format: | masterThesis |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10071/6898 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6898 |