An integrated model to explain online review helpfulness in hospitality
Purpose: This study aims to propose a model to explain online review helpfulness grounded on both previously identified constructs (e.g. review length) and new ones, which have been analyzed in other online reviews’ contexts but not to explain helpfulness. Design/methodology/approach: A total of 112...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10071/21404 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21404 |