Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard

This study presents a new measurement scale to assess the performance of a relationship between two firms. The Business-to-Business Relationship Performance (B2B-RP) scale is presented as a high order concept. When tested in a sample of nearly 400 SME’s purchasing managers operating in a B2B e-marke...

Full description

Bibliographic Details
Main Author: Lages, Luis Filipe (author)
Other Authors: Lancastre, Andrew (author), Lages, Carmen (author)
Format: workingPaper
Language:eng
Published: 2019
Subjects:
Relationship Performance
Relationship Marketing
B2B-RP Scale
B2B-RELPERF Scorecard
Electronic Markets
Online Access:http://hdl.handle.net/10362/83196
Country:Portugal
Oai:oai:run.unl.pt:10362/83196

Internet

http://hdl.handle.net/10362/83196

Similar Items