The Impact of celebrity endorsement on attitudes and behaviours towards brands

Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia

Bibliographic Details
Main Author: LO, SUT I (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
credibilidade do endossante de celebridade
congruência da marca / endossante
palavra de boca
compra impulsiva
anexo de marca
celebrity endorser credibility
brand/endorser congruence
word-of-mouth
impulsive buying
brand attachment
Online Access:http://hdl.handle.net/10316/84444
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/84444

Internet

http://hdl.handle.net/10316/84444

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