Case study analysis : Tintas Robbialac SA acquisition of Tintas VIP
The latest adjustment in the Portuguese Paints market has led the companies to reorganize their business plans as well as their core businesses and strategies. In the recent past, the market tends to follow a decreasing path over the Average Selling Price which forces Premium brands to expand their...
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| Format: | masterThesis |
| Language: | eng |
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2013
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| Online Access: | http://hdl.handle.net/10071/5169 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/5169 |