4.5 stars for this hotel : user-generated content and its impact on hotel decision-making
With an undeniable importance in several areas, social media changed consumers, who are not only more demanding but also, they have the information in a click distance, and tourism is not an exception. Tourists use social media before, during and even after a trip, but user-generated content is not...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/35030 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/35030 |