The impact of personality traits in portuguese buying habits of second-hand items: an exploratory analysis

Currently, consumers are increasingly aware of the fast degradation of natural resources. Providing a second life to everyday items appears as a way to support sustainable practices, ameliorate home expenses, and, in certain areas, follow a trendy lifestyle. Used up products can encompass distinct c...

ver descrição completa

Detalhes bibliográficos
Autor principal: Pinheiro, Margarida M. (author)
Outros Autores: Santos, Cláudia Amaral (author), Filipe, Sandra (author)
Formato: bookPart
Idioma:eng
Publicado em: 2022
Assuntos:
Consumer behavior
Marketing strategy
Market segmentation
Personality traits
Second-hand items
Texto completo:http://hdl.handle.net/10773/35080
País:Portugal
Oai:oai:ria.ua.pt:10773/35080

Texto Completo

http://hdl.handle.net/10773/35080

Registros relacionados