| Summary: | Currently, consumers are increasingly aware of the fast degradation of natural resources. Providing a second life to everyday items appears as a way to support sustainable practices, ameliorate home expenses, and, in certain areas, follow a trendy lifestyle. Used up products can encompass distinct chategories, from clothing to apparel or ICT. Despite extant literature findings on this topic, little is known on the impact personality traits may have in the decision making process of Portuguese consumers regarding the purchase of second-hand items. This exploratory research aims to contribute to fill in this gap with a quantitative comprehensive analysis of a set of psychografic variables resulting from an online questionnaire to a sample of 375 respondents. Different methodological procedures, including multivariate data analysis techniques, were applied to assess relationships between variables. This study has two objectives: (i) describe buying habits of Portuguese consumers with regard to the purchase of second-hand items (ii) cathegorize personality traits that impact this purchasing decision. Among the most relevant results, the analysis showed a significant correlation between variables pointing to a high level of consumer awareness towards sustainable consumption, preference for specific locations to purchase second-hand items, and attention to the utility of the second- hand item. Among the personality traits that may impact consumers, the study highlights Extraversion, Conscientiousness and Agreeableness.
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