The role of cruelty-free and vegan logos on purchase intention : investigating the effects of certification, logo recognizability and pro-environmental attitude

As consumers become increasingly aware of the negative environmental consequences of buying certain products, they demand more transparency and responsible behaviors from manufacturers. In this context, eco-labels emerge to empower shoppers with knowledge so that they can make informed sustainable p...

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Detalhes bibliográficos
Autor principal: Cardoso, Bárbara Marques Freire (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Eco-labels
Logos
Cruelty-free
Vegan
Purchase intention
Certified
Selfclaimed
Logo recognizability
Pro-environmental attitude
Rótulos ecológicos
Logotipos
Não testado em animais
Intenção de compra
Certificado
Auto-atribuído
Reconhecimento de rótulo
Atitude pró-ambiental
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/38362
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/38362

Texto Completo

http://hdl.handle.net/10400.14/38362

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