Business Intelligence and Data Mining to Support Sales in Retail

Markets are increasingly competitive, and organizations are constantly finding ways to improve their data processing in order to be able to find their customers’ behavioral patterns when they buy their products. The aim of this study is to create a body of knowledge, so that a project can use the to...

ver descrição completa

Detalhes bibliográficos
Autor principal: Castelo-Branco, Francisca (author)
Outros Autores: Reis, José Luís (author), Carvalho Vieira, José (author), Cayolla, Ricardo (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/11328/3732
País:Portugal
Oai:oai:repositorio.uportu.pt:11328/3732