Content and context in advertising
The content and context of advertising messages have always been a concern of researchers in trying to understand how they were contructed to identify tendencies on advertising and to recognize the processes that make them eficient. Each message conveys meanings contained in the information about pr...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.21/11141 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/11141 |