Exploring the antecedents and outcomes of destination brand love

Purpose This study aims to apply the concept of brand love to a destination and investigate its antecedents and consequences. It also explores the moderating effects of time elapsed since the establishment of the destination brand love relationship on the outcomes of destination brand love. Design/m...

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Bibliographic Details
Main Author: Amaro, Suzanne (author)
Other Authors: Barroco, Cristina (author), Antunes, Joaquim (author)
Format: article
Language:eng
Published: 2021
Subjects:
Brand Love
Destination Image
Erasmus Experience
Revisit Intention
Recommendation
WOM
Online Access:http://hdl.handle.net/10400.19/6545
Country:Portugal
Oai:oai:repositorio.ipv.pt:10400.19/6545

Internet

http://hdl.handle.net/10400.19/6545

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