Consumer engagement: The amplifying effect of comments

Artigo baseado na comunicação proferida 5th European Conference on Social Media (ECSM), realizado no Limerick Institute of Technology , Limerick, Ireland, 21-22 jun, 2018.

Bibliographic Details
Main Author: Machado, Ana Teresa (author)
Other Authors: Antunes, Ana Cristina (author), Miranda, Sandra (author)
Format: bookPart
Language:eng
Published: 2019
Subjects:
Branding
Consumer engagement
E-Word-of-mouth
Facebook pages
Social dialogue
Relationship marketing
Online Access:http://hdl.handle.net/10400.21/10659
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/10659
Description
Summary:Artigo baseado na comunicação proferida 5th European Conference on Social Media (ECSM), realizado no Limerick Institute of Technology , Limerick, Ireland, 21-22 jun, 2018.

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