Facebook brand fan pages and their impact on online branding and marketing strategy
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Main Author: | |
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Format: | masterThesis |
Language: | eng |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10362/9621 |
Country: | Portugal |
Oai: | oai:run.unl.pt:10362/9621 |
Summary: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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