Facebook brand fan pages and their impact on online branding and marketing strategy

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Bibliographic Details
Main Author: Stevens, Estée (author)
Format: masterThesis
Language:eng
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10362/9621
Country:Portugal
Oai:oai:run.unl.pt:10362/9621
Description
Summary:A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics