| Resumo: | With tremendous growth, the luxury goods industry is an intriguing puzzle with limited research on its announcement effect of mergers and acquisitions(M&A).This project examines this shortfall from the perspective of the acquirers using the event study. A statistically non-significant announcement effect is noted in main sample when targets are both private and public. For sub-samples, a statistically significant negative announcement effect, with the targets for public companies, is revealed. M&A in the Americas tends to produce positive abnormal returns, and there is nota significant difference between cross-border, or domestic, M&A in the luxury goods industry. All results are proved with evidence and tested using multiple statistical methods.
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