Emarketing for wine tourism

This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six import...

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Detalhes bibliográficos
Autor principal: Cravidão, Mário (author)
Outros Autores: Reigadinha, Tânia (author)
Formato: article
Idioma:eng
Publicado em: 2013
Assuntos:
Texto completo:http://hdl.handle.net/10400.26/4349
País:Portugal
Oai:oai:comum.rcaap.pt:10400.26/4349