The Effects of Participant Motivational Behavioural Intention: The MARBLE Case
Abstract This study investigates the motivational factors underlying participation in trade fairs, and their effects on participant satisfaction and behavioural intentions. Data were collected through a questionnaire to 608 participants, selected by convenience sampling, at the International Natural...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000300015 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582020000300015 |