The Effects of Participant Motivational Behavioural Intention: The MARBLE Case

Abstract This study investigates the motivational factors underlying participation in trade fairs, and their effects on participant satisfaction and behavioural intentions. Data were collected through a questionnaire to 608 participants, selected by convenience sampling, at the International Natural...

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Bibliographic Details
Main Author: Akgunduz,Yilmaz (author)
Other Authors: Bardakoglu,Ovunc (author), Koba,Yesim (author)
Format: article
Language:eng
Published: 2020
Subjects:
Event participation
motivation
behavioural intention
participant motivational behavioural intention
Online Access:http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000300015
Country:Portugal
Oai:oai:scielo:S2182-84582020000300015

Internet

http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000300015

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