Destination image: perspectives of tourists vs. residents

This study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, in a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed methodol...

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Bibliographic Details
Main Author: Agapito, Dora (author)
Other Authors: Mendes, Júlio (author), Pinto, Patrícia (author)
Format: article
Language:eng
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10400.1/4340
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/4340