Content marketing and Country-of-origin effect: The case of APICCAPS

Bibliographic Details
Main Author: Tiago Edgar Durães Moreira (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Online Access:https://repositorio-aberto.up.pt/handle/10216/107711
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/107711