The new luxury is not gold, it is green: communicating sustainability within the luxury market: the case of the brazilian luxury fashion brand Osklen
Sustainability is not just a trend. It is a fact and it is irreversible. Over thousands of years the human being has been taking action without taking into consideration the damage done to the Earth. In an unbridled search for growth and profits, companies have explored nature to its limits and we a...
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/15429 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/15429 |