Luxury product and brand purchasing behavior: Introduction to a Journal of Global Scholars of Marketing Science (JGSMS) special section

Over the recent years, there has been a steady increase in the number of customers in luxury market. Such a substantial rise has gained much attention from both academics and industry experts seeking to better understand the meanings and factors involved in luxury consumption. Therefore, this specia...

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Bibliographic Details
Main Author: Correia, Antónia (author)
Other Authors: Kozak, Metin (author)
Format: article
Language:eng
Published: 2021
Subjects:
Luxury consumption
Luxury marketing
Purchasing behavior
External store environment
Luxury brand fashion
Consumer behavior
Business & Economics
Online Access:http://hdl.handle.net/10400.1/17029
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/17029

Internet

http://hdl.handle.net/10400.1/17029

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