Luxury product and brand purchasing behavior: Introduction to a Journal of Global Scholars of Marketing Science (JGSMS) special section
Over the recent years, there has been a steady increase in the number of customers in luxury market. Such a substantial rise has gained much attention from both academics and industry experts seeking to better understand the meanings and factors involved in luxury consumption. Therefore, this specia...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.1/17029 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/17029 |