The impact of experience and familiarity on potential customers’ interest in accelerators considering demographical characteristics
In order to adapt to the shift from traditional to relationship marketing, companies are increasingly building long-term relationships with prospective customers from early on. Up to now, no relevant research has been conducted within the field of relationship management and possible variables that...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10400.14/25550 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/25550 |