Mutual information and sensitivity analysis for feature selection in customer targeting: a comparative study

Feature selection is a highly relevant task in any data-driven knowledge discovery project. The present research focuses on analysing the advantages and disadvantages of using mutual information (MI) and data-based sensitivity analysis (DSA) for feature selection in classification problems, by apply...

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Bibliographic Details
Main Author: Barraza, N. (author)
Other Authors: Moro, S. (author), Ferreyra, M. (author), de la Peña, A. (author)
Format: article
Language:eng
Published: 2018
Subjects:
Customer targeting
Direct marketing
Feature selection
Modelling
Mutual information
Sensitivity analysis
Online Access:http://hdl.handle.net/10071/16227
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/16227

Internet

http://hdl.handle.net/10071/16227

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