Consumer engagement with football brands on social media : a comparison between Cruzeiro EC and FC Porto

Social networking sites (SNS) are an essential part of our current society with a countless number of SNS emerging all over the world. Many of these platforms have distinct functionalities, and for that reason, users can have different interactions in each of them. Due to their global popularity, SN...

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Bibliographic Details
Main Author: Lodi, Rodrigo Caldas (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Social networking sites
Motivations
Consumer-brand engagement
FC Porto
Cruzeiro EC
Sports branding
Sites de redes sociais
Motivações
Interação dos consumidores com as marcas
Marcas desportivas
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/32113
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/32113

Internet

http://hdl.handle.net/10400.14/32113

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