Employer branding as a talent management tool: A systematic literature revision
The aim of this paper is to present a systematic literature revision (SLR) that shows the relationship between the concept of employer branding (EB) and talent management (TM). Based on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for talent management introduc...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/23287 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23287 |