The values of news: advertising and television news
This study intends to understand how television news strategy becomes the major source of the channels incomes, through advertising. The study was divided in two parts: one where we intend to characterise the advertising and another to show the economic model supported in the advertising investment....
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10400.21/12785 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/12785 |