Machado, J. C., Vacas-de-Carvalho, L., Azar, S. L., Andre, A. R., & Santos, B. P. (2019). Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love.
Chicago Style (17th ed.) CitationMachado, Joana César, Leonor Vacas-de-Carvalho, Salim L. Azar, Ana Raquel Andre, and Barbara P. Santos. Brand Gender and Consumer-based Brand Equity on Facebook: The Mediating Role of Consumer-brand Engagement and Brand Love. 2019.
MLA (8th ed.) CitationMachado, Joana César, et al. Brand Gender and Consumer-based Brand Equity on Facebook: The Mediating Role of Consumer-brand Engagement and Brand Love. 2019.
Warning: These citations may not always be 100% accurate.