The effect of football sponsorship in fans purchase intention: an application to beer products
Football have been present in the Portuguese culture for a long time, it is a sport of emotions that influence thousands of individuals. Football clubs sponsorship in the last years have gained a huge importance for the amount of money brands have been investing. Companies look at football clubs as...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10071/19897 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19897 |