Mediatization of society – Consequences for organizational communication
Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus,...
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| Format: | article |
| Language: | por |
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2005
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| Online Access: | https://doi.org/10.17231/comsoc.8(2005).1191 |
| Country: | Portugal |
| Oai: | oai:journals.uminho.pt:article/1328 |