Mediatization of society – Consequences for organizational communication
Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus,...
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| Formato: | article |
| Idioma: | por |
| Publicado em: |
2005
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| Texto completo: | https://doi.org/10.17231/comsoc.8(2005).1191 |
| País: | Portugal |
| Oai: | oai:journals.uminho.pt:article/1328 |
| Resumo: | Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus, organizations make not only attempts to influence mass media; mass media also have an impact on organizations. The mutually dependent relationship between media and organizations is examined on the basis of a symbolic-interactionist communication theory. The structural characteristics of a mediated public sphere provide the backdrop for the complex relationships between mass media and organizations. Finally, the consequences of mediatization for organizations are discussed. |
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