Adoption of the open innovation paradigm within the Sports Industry
Innovations play a pivotal role in today’s corporate strategy. The ability to innovate is a basic requirement to persist in the global competition and to stay successful in the long run. The sports industry is characterised by an intense, dynamic and competitive environment. The customer’s lifestyle...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/22792 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/22792 |