Adoption of the open innovation paradigm within the Sports Industry

Innovations play a pivotal role in today’s corporate strategy. The ability to innovate is a basic requirement to persist in the global competition and to stay successful in the long run. The sports industry is characterised by an intense, dynamic and competitive environment. The customer’s lifestyle...

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Bibliographic Details
Main Author: Sexton, Larissa-Elaine (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Open innovation
Innovation
Sports industry
Innovation processes
Crowdsourcing
Inovação aberta
Inovação
Industria desportiva
Processos de inovação
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/22792
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/22792

Internet

http://hdl.handle.net/10400.14/22792

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