Cultural dimensions impact on customer’s expectations about the hotel service: application in different HDI Latin countries
Due to its dynamic nature and its importance in the service process definition, customer’s expectations have been hardly studied, however, very few focused on the impact of culture on customer’s expectations formation, as customer’s can belong to different cultures. Also, the study of customer’s exp...
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| Format: | conferenceObject |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10400.13/2832 |
| Country: | Portugal |
| Oai: | oai:digituma.uma.pt:10400.13/2832 |