Using data analytics to understand visitors online search interests: the case of Côa Museum

The Internet and more specifically the World Wide Web have revolutionized the tourism industry. Visitors can now search for substantial amounts of information about the tourism destinations that they wish or ponder visiting and, in this way, decide and plan their trips. This new paradigm generated n...

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Bibliographic Details
Main Author: Carvalho, Aida (author)
Other Authors: Santos, Arlindo (author), Cunha, Carlos R. (author)
Format: conferenceObject
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10198/21925
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/21925