When less becomes more: motivations, meanings and outcomes of voluntary simplicity adoption

Doctoral Programme in Marketing and Strategy

Bibliographic Details
Main Author: Nicolau, Raquel Rebouças Almeida (author)
Format: doctoralThesis
Language:eng
Published: 2021
Subjects:
Voluntary simplicity
Conscious consumer
Consumption reduction
Adoption process
Drivers
Beginner voluntary simplifiers
Simplicidade voluntária
Consumidor consciente
Redução de consumo
Processo de adoção
Motivações
Simplificadores voluntários iniciantes
Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/1822/75611
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/75611

Internet

http://hdl.handle.net/1822/75611

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