Adding value to bank branch performance evaluation using cognitive maps and MCDA: a case study
Bank branch performance evaluation is a difficult endeavour. Some of the main reasons for this difficulty are the complexity inherent in the variety of aspects considered in the evaluation, and the multiple and conflicting interests of the different stakeholders involved. In this paper, we show how...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2014
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.1/3905 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/3905 |