Enhancing consumer attitudes toward a website as a contributing factor in business success
This paper examines how consumers develop their attitude toward a destination website and are influenced by its usability, perceived risk and perceived usefulness - all of which can enhance their purchase intention. To create an authentic browsing scenario for the study, a website was specially desi...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000100009 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582018000100009 |