Counterfeits luxury consumption in the United Arab Emirates

This research examines how Geert Hofstede’s indulgence versus restraint (IVR) cultural dimension on an individual level could influence the attitudes towards the use of counterfeit luxury goods.Given the booming and lucrative luxury industry in the United Arab Emirates (UAE), it was chosen as a cont...

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Detalhes bibliográficos
Autor principal: Arnuco, Monerica Santiago (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/10362/106934
País:Portugal
Oai:oai:run.unl.pt:10362/106934