Digital marketing: how the beauty market has changed with the emergence of digital influencers
Digital influencers are now one of the primary sources of data to which customers turn when seeking advice and suggestions for pre-purchase in a globe characterized by intense competition. The growing power of digital influencers in the industries where they work can increasingly be realized. The br...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10071/19210 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19210 |