Case study : Casa Ermelinda Freitas : successful international strategies

This dissertation aims to understand how Casa Ermelinda de Freitas, a successful Portuguese wine company, has been able to internationalize its business, maintaining a sustained competitive advantage in foreign markets, as well as the impact of it on the firm’s performance. The focus is to identify...

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Bibliographic Details
Main Author: Dias, Sebastião Manuel de Almeida (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10400.14/20734
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/20734