Case study : Casa Ermelinda Freitas : successful international strategies
This dissertation aims to understand how Casa Ermelinda de Freitas, a successful Portuguese wine company, has been able to internationalize its business, maintaining a sustained competitive advantage in foreign markets, as well as the impact of it on the firm’s performance. The focus is to identify...
Main Author: | |
---|---|
Format: | masterThesis |
Language: | eng |
Published: |
2016
|
Subjects: | |
Online Access: | http://hdl.handle.net/10400.14/20734 |
Country: | Portugal |
Oai: | oai:repositorio.ucp.pt:10400.14/20734 |