Sophisticated colored packaging: the influence on purchase intention, perceived quality, product attractiveness, sophistication and willingness to pay

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Cabral, Carolina Rafael do Vale da Conceição (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Packaging
Sophisticated colors
Purchase Intention
Perceived quality
Willingness to pay
Product attractiveness
Packaging sophistication
Online Access:http://hdl.handle.net/10362/143942
Country:Portugal
Oai:oai:run.unl.pt:10362/143942
Description
Summary:Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

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