Pervasive business intelligence: a marketing intelligence framework proposal

Doctoral Thesis in Information Systems and Technologies Area of Information Systems and Technology

Detalhes bibliográficos
Autor principal: Guarda, Teresa Maria Gaspar dos Santos (author)
Formato: doctoralThesis
Idioma:eng
Publicado em: 2015
Assuntos:
Business Intelligence
Pervasive Business Intelligence
Database Marketing
Data Mining
Process Mining
Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
Texto completo:http://hdl.handle.net/1822/40419
País:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/40419
Descrição
Resumo:Doctoral Thesis in Information Systems and Technologies Area of Information Systems and Technology

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