Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Detalhes bibliográficos
Autor principal: Ferreira, Miguel Araújo Avelino de Sousa (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2014
Assuntos:
Texto completo:http://hdl.handle.net/10362/11597
País:Portugal
Oai:oai:run.unl.pt:10362/11597