Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Bibliographic Details
Main Author: Ferreira, Miguel Araújo Avelino de Sousa (author)
Format: masterThesis
Language:eng
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10362/11597
Country:Portugal
Oai:oai:run.unl.pt:10362/11597